// Using this id you can do many things. You can interact with your
// database or with your session here. I simple switched it and show a
// phrase according to id
switch ($id){
case 'cell1':
$name = 'Black Cell Phone';
break;
case 'cell2':
$name = 'White Cell Phone';
break;
case 'cell3':
$name = 'Motorola Cell Phone';
break;
}